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What is Blockchain Technology? Well, a blockchain technology can be termed as a decentralized, distributed and a public digital ledger which is used to record digital transaction across many computers to avoid record manipulation without altering the blocks according to  Wikipedia . Now you must be wondering as for how blockchain will be affecting the search engine optimization or search engine marketing? Well so was I, till I researched and understood the impact of blockchain on the SEO and SMM. I will be sharing my thoughts on the impact of blockchain technology on SEO & SMM through some examples which will help you to understand it better. How does Blockchain Technology impact Search Engine Marketing (SEM)? We all know one of the critical components of search engine marketing’s revenue generation model come through advertising. Be it Google Ads or Facebook Ads or any other ads, and they help businesses to bring traffic and increase the probability of lead gener...

Introduction In this age of digital revolution, many companies already have a huge presence on the social media platforms. They are trying to create innovative strategies such as User-Generated Content,  Social Customer Service , influencer marketing; to reach to the potential customers in a human, and non-intrusive way. We will discuss the User-Generated Content (UGC) and its impact on Social Media Marketing in this blog. What is User Generated Content (UGC)? It is generally referred to as the content generated by the users to promote a brand. It usually contains text, images, videos, info-graphics, and animated GIFs. As it is created by the users and not the company itself; it is called as User Generated Content. This technique is improving the brand credibility, brand sentiment amongst many others. It also enables the posts to reach past the ad blockers as they don’t typically come off as advertisements. Impact of User-Generated Content (UGC) User-Generated C...