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Introduction These days many B2B marketers are opting for a personalized Website experience. It has been the success formula for many of the  B2B marketers . But why does this particular method of marketing help the marketers achieve more conversions than the traditional methods? Imagine two scenarios: You have received a generalized email plainly stating the benefits of the product; You have received a personalized email stating your first name and establishing some sort of connection with you and the brand they are promoting. What would be your reaction? Will you be inclined to visit the website which has plainly stated the benefits of the product/ service or the one which has tried to build some sort of connection with you? This is the effect of personalizing the user experience which drives more conversions than the traditional methods. We will be looking at the how does the personalized website experience help to boost B2B marketing in the successive po...

What is a Google Penalty? A Google penalty is an undesirable effect on a website’s search ranking based on Google’s search algorithms. Google Penalty is a penal charge which Google puts on a website if they see a sudden drop in traffic of your website. It’s essential for a business to find out what will be the reason for the sudden drop in traffic. How can we get recover from any of the Google penalty? For online industries, search engine traffic is most important, but getting high rankings on Google is not easy. According to google penalty survey, over 400,000 physical actions are being started every month. The interesting fact is that only 20,000 webmasters are acquiescing reconsideration application every month. This means that 5% of the websites that have penalised are trying to improve their rankings. Steps to follow when you get penalised with Google Penalty: It’s always important to have a health check-up of our website to get our best results and drives more...