User-Generated Content and its impact on Social Media Marketing

Introduction

In this age of digital revolution, many companies already have a huge presence on the social media platforms. They are trying to create innovative strategies such as User-Generated Content, Social Customer Service, influencer marketing; to reach to the potential customers in a human, and non-intrusive way.
We will discuss the User-Generated Content (UGC) and its impact on Social Media Marketing in this blog.

What is User Generated Content (UGC)?

It is generally referred to as the content generated by the users to promote a brand. It usually contains text, images, videos, info-graphics, and animated GIFs. As it is created by the users and not the company itself; it is called as User Generated Content.
This technique is improving the brand credibility, brand sentiment amongst many others. It also enables the posts to reach past the ad blockers as they don’t typically come off as advertisements.

Impact of User-Generated Content (UGC)

User-Generated Content not only helps the brand to understand their target audience but also the user engagement and the average time spent on the website.
Increased engagement and the improved average time spent on the website results in higher conversion rates as well as it increases customer satisfaction.

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