Impact of Blockchain Technology on SEO & SEM | KnowledgeNile

What is Blockchain Technology?

Well, a blockchain technology can be termed as a decentralized, distributed and a public digital ledger which is used to record digital transaction across many computers to avoid record manipulation without altering the blocks according to Wikipedia.
Now you must be wondering as for how blockchain will be affecting the search engine optimization or search engine marketing? Well so was I, till I researched and understood the impact of blockchain on the SEO and SMM.
I will be sharing my thoughts on the impact of blockchain technology on SEO & SMM through some examples which will help you to understand it better.

How does Blockchain Technology impact Search Engine Marketing (SEM)?

We all know one of the critical components of search engine marketing’s revenue generation model come through advertising.
Be it Google Ads or Facebook Ads or any other ads, and they help businesses to bring traffic and increase the probability of lead generation. But, many Black Hat SEO practitioners have made Ad Frauds a significant source of revenue.

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