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How to Use the 7 Types of Digital Marketing for Explosive Business Growth

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In today’s hyper-connected world, digital marketing is no longer optional, it’s essential. If you’re a business looking to grow, understanding and using the 7 types of digital marketing can dramatically accelerate your success. Whether you’re a startup, SMB, or established brand, a strategic blend of these methods can help you reach the right people, at the right time, on the right platforms. Let’s explore how each of these seven digital marketing types can be used to unlock explosive growth for your business. 1. Search Engine Optimization (SEO) SEO is the backbone of online visibility. It’s all about optimizing your website to rank higher in search engines like Google. When done right, SEO brings organic (free) traffic to your site, traffic that’s already searching for what you offer. How to use it: Conduct keyword research relevant to your niche. Optimize on-page elements: titles, meta descriptions, headers, and images. Improve site speed and mobile responsiveness. Build backlinks f...
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What Is Google Speed Update and How Does It Work?

As you all know Google has announced that in July 2018, they will legitimately apply page speed as a ranking aspect for mobile searches. We have recognised google page speed has been a ranking factor in Google SERPs for over seven years.  Read More:  https://www.knowledgenile.com/blogs/what-is-google-speed-update-and-how-does-it-work/   However, this will be the first time it will be used to rank pages on the mobile searches. Consequently, Google has remained very inventive and is calling this the “Google Speed Update” and it will be targeting slow landing pages. The effect of this change is not as extreme as many might fear. Google’s Zhiheng Wang and Doantam Phan describes: “It will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page.” Source-  Google However Google hasn’t officially confirmed a detai...
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