How to use Scrum to level up your content marketing
When we hear “Scrum” the first thing that comes to mind is tech teams or software development. But think about it? Scrum works like magic for content marketing too! If you’re wondering, how do we implement a structured system for something as juicy as content marketing?—you’re not alone. Let’s break it down. Why Scrum for Content Work? Content marketing can often feel like a lot of balls—blog posts, social media, backlinks, email campaigns, and the list goes on. Scrum offers a structured, iterative process that can simplify chaos and improve each. Imagine setting up a social media campaign: Summary: Writers create copy for the post. Link-building strategy: Marketers offer to match SEO efforts. Social Media Summary: The final content is tailored to the platform. Each step builds on the previous step, ensuring that the team works in sync while continuing to improve the Scrum process. Scrum in Action: An iterative approach Scrum breaks your workflow into sprints—short periods of focus to