How to use Scrum to level up your content marketing

When we hear “Scrum” the first thing that comes to mind is tech teams or software development. But think about it? Scrum works like magic for content marketing too! If you’re wondering, how do we implement a structured system for something as juicy as content marketing?—you’re not alone. Let’s break it down.

Why Scrum for Content Work?

Content marketing can often feel like a lot of balls—blog posts, social media, backlinks, email campaigns, and the list goes on. Scrum offers a structured, iterative process that can simplify chaos and improve each.

Imagine setting up a social media campaign:

Summary: Writers create copy for the post.

Link-building strategy: Marketers offer to match SEO efforts.

Social Media Summary: The final content is tailored to the platform.

Each step builds on the previous step, ensuring that the team works in sync while continuing to improve the Scrum process.

Scrum in Action: An iterative approach

Scrum breaks your workflow into sprints—short periods of focus to complete specific tasks. After each run, the team analyzes what worked, what didn’t, and how they can improve.

For example, publishing a blog post can let your team know that:

The introduction isn’t catchy enough.

The CTA could have been stronger.

The social sharing version needed better formatting.

This iteration helps the team cut out activities that don’t add value and duplicate productivity. It’s all about improving every race.

The power of quantified data

Scrum thrives on measurable results. It gives content marketing teams hard facts—engagement metrics, SEO performance, lead generation stats—without leaving room for ambiguity. This clarity allows for straightforward analysis and rational decision-making.

By focusing on tangible results, you can:

Optimize blog plans.

Increase the target audience.

Eliminate unnecessary steps in the process.

Ready to Scrum Your Content?

Scrum turns content marketing into a system that is thought to be data-driven and efficient. Whether you’re a marketer or a team leader, adopting Scrum will make your content more impactful—and your team happier.

💡 Pro tip: Start small! Apply Scrum to one project, such as your monthly blog schedule, before spreading it all across the board.

Want to dive deeper into Scrum for marketers? Check out our full guide here!