What will Marketing automation bring for B2B companies in 2019?

What is Marketing Automation?

According to Hubspot, Marketing automation is a software which operates with the goal of automation of marketing actions. MA tool was developed keeping in mind repetitive tasks the teams have to do such as social media, emails, and other website related tasks. This tool optimizes these tasks.

Need for Marketing Automation:

Marketing automation empowers sales teams with better leads, in return having a higher ROI. Hence, the best teams have switched to the technology.
These tools give better insights into the entire lead generation funnel; they also allow more effective analysis of when the leads are going to make the purchase. The accuracy of the leads and the predicted time frame of the lead life cycle is the most crucial advantage of marketing automation for B2B companies. This results in more revenue and better growth.
It allows you to scale your campaigns, reach out to target audience in a structured manner and have a great ROI on top of that.

Trends to look out for in 2019

Emphasis on Multi-channel Communication

In the early days, Marketing Automation was largely used for email marketing purposes. But, nowadays along with email marketing, marketers are using it for multi-channel communication purposes also.

More focus on Hyper-personalization

The growing emphasis on the personalization has led to it being the customer expectation and just functionality to give you a competitive edge.

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