What will Marketing automation bring for B2B companies in 2019?

What is Marketing Automation?

According to Hubspot, Marketing automation is a software which operates with the goal of automation of marketing actions. MA tool was developed keeping in mind repetitive tasks the teams have to do such as social media, emails, and other website related tasks. This tool optimizes these tasks.

Need for Marketing Automation:

Marketing automation empowers sales teams with better leads, in return having a higher ROI. Hence, the best teams have switched to the technology.
These tools give better insights into the entire lead generation funnel; they also allow more effective analysis of when the leads are going to make the purchase. The accuracy of the leads and the predicted timeframe of the lead life cycle is the most crucial advantage of marketing automation for B2B companies. This results in more revenue and better growth.

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