How to develop keyword research to counterpart your buyer journey

Brief Glance:

Buyer Journey is a common phrase used in any form of marketing. But, developing Keywords concerning the buyer’s journey is something which is novel to many of us.
All of us understand what keyword research is from an SEO point of view, but we don’t pay much attention to the keyword research based on the process of a lead turning into a customer. We will be navigating through the process of developing keywords per stages of the buyer’s journey in this blog.

What is Keyword Research?

Keyword Research is identifying the words which are relevant to your business and popular amongst users and including them in your content copies.

Role of Keyword Research in Buyer Journey :

All of us know the three stages in the buyer’s journey which are as:
  • Awareness Stages
  • Consideration Stages
  • Decision Stage
Most of the company websites either have a lot of content related to the awareness stage or decision stage but they don’t tend to include the content which fulfils the requirements of the buyers from each stage.
So how can you make sure that you’re delivering the right content with right key-phrases as per the buyer’s journey stages?

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