Do you need to add MICRO-INFLUENCER Marketing in your Marketing Strategy in 2018?

When one thinks of social media influencers, which originates to attention? A group of the most vastly followed social media celebrities with masses of followers or is it someone more friendly and relatable, with a lesser, yet enormously devoted following? If it’s the second, they are probably micro-influencers.

What Is a Micro-Influencer?

Micro-influencers are social media users different from usual famous personalities, specialists, or public figures. They’re individuals who work or concentrate in a specific field and regularly share social media content about their interests. Unlike customary “influencers,” micro-influencers have a modest extra amount of followers – usually in the thousands or tens of thousands – but they possess super committed viewers.
For example, a dance influencer might have millions of followers and operates various dance studios. A dance micro-influencer might have only a limited thousand followers and post tutorial videos on social media for their fans to try at home, but their ordinary post gets a vigorous amount of engagement comparative to the extent of their follower base.

Why Do Micro-Influencers Matter?

However, micro-influencers have far lesser subscribers than their million-plus peers, engaging them in the promotion of online stores can be more commercial. It brings out that faith and close connection with the viewers is essential for buying decisions. So, precisely what makes e-commerce establishments pick micro-influencers?
Three simple statistics:
  • 60% higher engagement
  • Underpriced (6.7 times extra cost-efficient per engagement)
  • 22.2% more weekly conversations than the regular consumer.
Micro-influencers gain 60 per cent higher campaign engagement rates, and those campaigns are 6.7 times more effectual per engagement than influencers with greater followings, which marks them more cost-effective and micro-influencers increase 22.2 times more weekly conversations than the average purchaser.

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