Pay-Per Click or SEO? Which is Good for Lead Generation?

It’s been understood earlier, but it accepts restating: Traffic is the vital spark of any online business. The achievement of an online business prominently depends on the volume of traffic it can produce for its pages. This is an unquestionable fact.
SEO and PPC, are the most powerful traffic generating practices. SEO positions for search engine optimization. PPC positions for pay per click. Though their end objective is the same, there are unlike concepts that involve unique techniques and methodologies.
Both are current approaches to driving visitors to a website, but one technique can work very well for certain situations, while with other, you may meet complications producing traffic in the same case.
To prosper with either method or with together, marketers should know their strong point and boundaries so they can be pragmatic under optimal conditions.
Here’s a question I asked: Which is better: Pay Per Click or SEO for the Lead Generation?
My answer is continuously the same – if you can successfully generate website traffic with both, it’s finest to do equally to produce maximum profits. But you should also preserve in mind that free search engines and paid search engines are unique ways.
Let’s look a little bottomless, so you understand the pros and cons of the search engines (SEO) and Pay-Per-Click optimization on paid search engines (PPC).

When is it Best to Use SEO?

SEO denotes a group of practices that are expected to push a website to the first page of the search engines. SEO is very significant for online businesses, as information showing that 80% of the traffic can be made for any website will come from the search engines.
The biggest search engine is unquestionably Google, which gathers more than 3.5 billion searches per day; hence, most SEO target this particular search engine.
So, when should you practice SEO techniques above PPC? Below are some situations when SEO would show highly appreciated for an online business:

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