5 Most Notable Tech Acquisitions & Mergers for the first half of 2018

2018 is just halfway crossed, but it already has been witness to major events across all sectors. The tech world has been no different with new products launched, new ideas emerging, new technologies being innovated, and companies taking over each other to become a stronger entity in the market. 
Till date, since the beginning of the New Year, there have been numerous tech acquisitions 2018, and we are going to discuss the 5 most notable acquisitions and mergers in the tech industry.

Tech Mergers and Acquisitions 2018

  1. Adobe – Magento
Adobe’s acquisition of the e-commerce giant Magento falls into their plan to provide customers a seamless online experience to make transactions within the digital ads to shorten the time-to-sale period. Adobe said that this will enable them to reach and engage with customers at every touchpoint.
  1. Microsoft – Semantic Machines
In one of the biggest tech acquisitions, Microsoft’s acquisition of AI company Semantic Machines gives an idea that they are actively working on their AI Cortana which they have integrated heavily with Windows for Mobile and PC. The acquisition will allow them to add some more advanced features to Cortana since it is being actively pitched against the competition – Google Assistant and Apple’s Siri. Microsoft has also acquired Chalk up to enter the e-learning domain considering that Google is already a step ahead with Google Classrooms.
  1. Oracle – Datascience.com
Oracle acquired Datascience.com to improve their cloud offering. According to a statement by Oracle Cloud department, the acquisition with help Oracle provides the ability to harness a single data science platform to effectively leverage machine learning and big data for predictive analysis and improved business results. Oracle has also acquired Grapeshot to improve its advertising capabilities, going head-to-head with Google Adsense. Another acquisition of Zenedge has been made to beef up its cloud security in the recent wake of multiple cyber attacks.

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